Your workflow and tools
Work in your Notion, Confluence, or Figma comments, and collaborate in Slack or Teams with product, marketing, and sales.
Sigi Technologies
Positioning and messaging your product and marketing can share — a foundation, not a slogan contest.
Trusted by startups and established businesses worldwide
Recognized & reviewed on
Who it is for, what it is not, and why it exists — written so product and GTM can reuse it.
Narrative, proof points, and objections handled in language your team already uses.
One brief that web, ads, and sales can point at instead of rewriting the company each sprint.
This role is part of Hire Marketing. Our brand strategists embed into your cadence, work with product and marketing leads, and leave artifacts teams can reuse in ads, product UI, and sales conversations.
Brand work is easy to workshop and hard to operationalize. We focus on positioning, messaging architecture, and launch narrative so paid, product, and sales stop inventing a second story.
Related marketing capacity lives on Hire PPC Specialists and Hire Marketing Analysts. Visual system work also sits with Hire UI/UX Designers.
180+
Skilled software engineers delivering excellence
10+
Years of dedicated industry experience
200+
Successful software development projects
80+
Global clients
We embed strategists who contribute like long-term team members and own work across positioning, messaging, and launch narrative.
Who you are for, what you replace, and the claim you can defend—written so product and marketing can reuse it.
Pillars, proof, and objection handling that keep homepage, ads, and sales decks on the same story.
Release and campaign narratives with audience cuts, so paid and product do not invent copy under deadline.
Voice, claims, and usage rules that marketers and designers can apply without waiting for another workshop.
Competitor language audits and category maps that show where you sound interchangeable.
Working sessions with product, marketing, and leadership that lock decisions instead of collecting opinions.
Teams typically hire brand strategists when the product story is unclear, teams say different things, or a launch needs a narrative before creative starts.
Homepage, ads, and sales each describe a different problem, so prospects cannot repeat what you do.
Every campaign starts from a blank page because there is no approved architecture to pull from.
Paid and product dates are fixed and copy cannot wait for a months-long brand program.
Existing language does not travel, and you need positioning that sales and marketing can both use.
You need strategy and messaging updates while campaigns and product shipping continue.
The interface or logo is not the bottleneck. The claim, audience, and story still need an owner.
How we staff brand strategy
Client-confirmed offering. Sigi has not published third-party brand-lift or awareness studies, so this page does not invent them. A strategist works from your product, customers, and existing materials — capability staffing, not a promised market-share move.
If product, sales, and marketing tell different stories, we embed a brand strategist into your planning cycle. We do not invent awareness-lift scores.
Hire Marketing includes brand strategists across product, B2B, and launch work because many teams search by the story they need locked.
Positioning for workflow products where the story has to match how people actually use the software.
Category and buyer-language work for teams selling to operators, not just a consumer campaign voice.
Release narratives and category claims when a new market, product line, or rebrand has a fixed date.
How we work
Brand augmentation works best when strategists operate inside your marketing and product cadence.
Work in your Notion, Confluence, or Figma comments, and collaborate in Slack or Teams with product, marketing, and sales.
Follow approved proof, regulated language, and review paths so messaging does not create a compliance surprise.
Deliver in a weekly or sprint-aligned rhythm with documents teams can reuse, not a one-off workshop recap.
Brand strategy should reduce rewrite cycles and give paid, product, and sales the same language to ship.
Positioning is short enough that homepage, ads, and sales stop drifting.
Messaging architecture gives writers and PPC owners a source instead of a blank page.
Locked decisions reduce last-minute claim changes during creative production.
Voice, proof, and usage rules stay available after the strategist’s first cycle.
Many teams start with one strategist and expand after the first delivery cycle proves fit. Joining mid-program to lock positioning while campaigns keep running is a common engagement.
Brands and organizations that trust our delivery
How we staff brand roles
Choose a model based on whether you need ongoing brand ownership, a specialist for a launch, or a small marketing pod.
Best for continuous positioning, messaging, and stakeholder alignment.
Best for a rebrand, new market, or a fixed-date narrative.
Faster end-to-end outcomes: brand plus PPC or analyst support so ads and reports use the same story.
No. Strategists own positioning and messaging. Visual systems and UI patterns are staffed through Hire UI/UX Designers when you need design execution.
Yes. Extending or tightening what you already have is common. We do not require a full rebrand to start.
Yes. Direct collaboration is expected so ads and reports do not invent a second story.
Yes. Many teams start with one strategist and expand after the first delivery cycle proves fit.
No. Strategy is positioning and messaging. Visual identity lives on Hire Brand Designers. Teams often use both, but they are different seats.
No. We staff someone to produce usable positioning and messaging. We will not invent a tracking score.