Your brief and stakeholder list
Work from a decision question, recruit against your ICP, and collaborate in Slack or Teams with product and GTM leads.
Sigi Technologies
Hire Market Researchers
Audience, competitor, and market insight your product and GTM can use — interviews and synthesis, not a purchased “top 10” list.
Trusted by startups and established businesses worldwide
Glenshire
Allfor Care
3DLogistiX
Antrak
Busy Bean
Recognized & reviewed on
What a researcher is hired to move
Evidence from people
Interviews, surveys, or desk synthesis with a method you can see — not a vibe deck.
Competitor reality
What others actually ship and say, captured so product can argue from the same packet.
A brief GTM will open
Findings written for a decision, not a 60-page appendix nobody reads.
Hire Market Researchers for Decisions Backed by Evidence
This role sits with Marketing Experts on Hire a Team. Our market researchers embed into your cadence, work with product and GTM leads, and deliver findings that change a decision—not a slide dump.
Research is easy to commission and hard to use. We focus on questions, sample quality, and insight that product marketing and demand generation can apply.
Related GTM capacity lives on Hire Product Marketing Managers and Hire Demand Generation Experts.
Key milestones
180+
Skilled software engineers delivering excellence
10+
Years of dedicated industry experience
200+
Successful software development projects
80+
Global clients
Our Market Researcher Services
We embed researchers who contribute like long-term team members and own work from brief to insight readout.
Customer and persona research
Interviews, jobs to be done, and persona evidence that keep messaging tied to real buyers.
Competitive and category landscapes
Who you are compared against, where you win, and what buyers already believe.
Market sizing and segment scans
TAM, segment, and opportunity scans that are scoped to a decision, not a vanity number.
Surveys and quantitative studies
Question design, fieldwork, and analysis that product and marketing can defend.
Win loss and pricing studies
Why deals close or stall, and how buyers talk about value, packages, and alternatives.
Decision-ready readouts
Findings, implications, and recommended next actions—not raw transcripts left in a folder.
When Teams Hire
Market Researchers
Teams typically hire market researchers when product, pricing, or GTM decisions are moving faster than the evidence.
Product and sales disagree on the buyer, and no one has recent customer evidence.
Category, competitors, and buyer language need to be mapped before spend scales.
Plans and value stories need buyer input, not only finance models.
Win loss interviews and competitive reviews surface what changed in the deal.
Product marketing needs buyer language and objections before the campaign brief.
Additional study ownership is needed quickly without a long hiring cycle.
How we staff research
Insight work as capability — no invented TAM or share
Client-confirmed offering. Sigi has not published third-party market-research studies with share or TAM numbers, so we do not invent them. A researcher works to a written brief: questions, method, and who the findings are for.
Staff research before the next bet
If decisions rest on anecdotes, we embed a researcher to run a scoped study. We do not invent market-share or TAM figures.
Market Researchers by Study Type
Hire a Team includes research talent across qualitative, quantitative, and competitive studies because many teams hire for the decision already on the calendar.
Customer and qualitative research
Interviews, usability-adjacent discovery, and persona work that product marketing can quote.
Surveys and market sizing
Structured studies and segment scans when you need numbers a leadership meeting can use.
Competitive and win loss research
Landscapes, alternatives, and deal reviews that explain why buyers choose you or do not.
How we work
How We WorkInside Your Team
Research augmentation works best when researchers operate inside your product and GTM system.
Your privacy and approval path
Follow your consent, NDA, and claims rules so findings can be shared without a legal rewrite.
Study cadence and definition of done
Deliver against a scoped study plan with fieldwork, synthesis, and a readout date kept visible.
Common Outcomes
Teams Expect
Market research should change a decision. It should not produce a report no one opens after the readout.
Leaders can point to evidence instead of debating anecdotes.
Quotes, jobs, and objections feed positioning and enablement.
Segments, alternatives, and value perceptions are tested before spend scales.
Study notes, samples, and implications stay structured for the next launch.
Start Fixing Guesswork With a Market Researcher Who Can Own the Study
Many teams start with one market researcher and expand after the first study cycle proves fit. Joining mid planning to scope a study and deliver a readout is a common engagement.
- SaaS and B2B products
- New segment entry
- Launch and pricing decisions
- Win loss and competitive work
Brands and organizations that trust our delivery
Glenshire
Allfor Care
3DLogistiX
Antrak
Busy Bean
Glenshire
Allfor Care
3DLogistiX
Antrak
Busy Bean
How we staff market research roles
Engagement Options
Choose a model based on whether you need ongoing research ownership, a scoped study, or a small insight pod.
Dedicated Market Researcher
Best for ongoing insight work across product, pricing, and GTM decisions.
Study Based Research Engagement
Hire for a landscape, persona, survey, or win loss study with a defined readout.
Research plus Product Marketing Pod
Faster decisions with fewer unused reports: research plus product marketing support to turn findings into messaging.
Frequently Asked Questions
Yes. Turning a loose question into a scoped study plan, then delivering a readout, is a common engagement.
Both are possible. Researchers can work from your customer list, support a recruit plan, or synthesize existing interviews and surveys.
Yes. Many teams start with one market researcher and expand after the first study cycle proves fit.
Researchers produce evidence. Product marketing turns that evidence into positioning, launches, and sales assets.
Only if your data supports it. We will not invent a market size or share figure for a pitch.
Interviews, survey design, competitor teardowns, and desk synthesis — scoped to the decision, not a default “full market study.”