Your CRM, MAP, and channels
Work in HubSpot, Marketo, Salesforce, or your current stack, and collaborate in Slack or Teams with sales and product marketing.
Sigi Technologies
Pipeline-focused programs across channels — an owner for campaigns and handoff, not a promised MQL quota.
Trusted by startups and established businesses worldwide
Recognized & reviewed on
Paid, email, and content pointed at the same offer — not three unrelated bursts.
Definitions and routing your CRM can enforce, instead of a spreadsheet nobody updates.
Programs reviewed on a cadence. No invented MQL-to-revenue percentages.
This role sits with Marketing Experts on Hire a Team. Our demand generation experts embed into your cadence, work in your CRM and MAP, and own programs from brief to booked meeting.
Demand is easy to spend on and hard to attribute. We focus on qualified pipeline, clean handoff, and repeatable campaigns instead of isolated channel wins.
Related GTM capacity lives on Hire Product Marketing Managers and Hire Market Researchers.
180+
Skilled software engineers delivering excellence
10+
Years of dedicated industry experience
200+
Successful software development projects
80+
Global clients
We embed demand generation talent who contribute like long-term marketers and own work across the pipeline.
Multi-channel campaigns with a clear offer, audience, and conversion path—not a pile of disconnected ads.
Account lists, plays, and sales coordination so high-value targets get a consistent motion.
Offers, forms, and landing paths that turn traffic into meetings instead of raw lead volume.
Email and lifecycle sequences that keep prospects moving after the first touch.
Source, stage, and conversion reporting your sales and marketing leads can use in the same meeting.
Scoring, routing, and campaign ops that keep leads from stalling between marketing and sales.
Teams typically hire demand generation experts when pipeline quality, campaign ownership, or sales handoff starts blocking revenue plans.
Spend is up, but meetings and opportunities are not keeping pace with the revenue plan.
Paid, content, and email each report activity, but no one owns the full conversion path.
Routing, scoring, and follow-up rules need an owner who works with sales, not around it.
Product marketing has the narrative; demand generation has to turn it into campaigns and meetings.
High-value accounts need coordinated plays instead of broad awareness spend.
Additional campaign execution is needed quickly without a long hiring cycle.
How we staff demand generation
Client-confirmed offering. Sigi has not published demand-gen case studies with MQL, SQL, or pipeline-dollar figures, so we do not invent them. An embed works in your CRM, ad accounts, and sales handoff rules.
If campaigns stop at “leads in a sheet,” we embed a demand-gen specialist to run programs and sales handoff. We do not invent pipeline numbers.
Hire a Team includes demand generation talent across paid, lifecycle, and account based motions because many teams staff the mix already in market.
Search, paid social, and retargeting tied to offers, landing pages, and pipeline stages—not vanity clicks.
Email, content, and lifecycle programs that move known contacts from interest to a sales-ready conversation.
Named account plays, outbound coordination, and event or webinar programs that sales can actually work.
How we work
Demand generation augmentation works best when marketers operate inside your GTM system.
Work in HubSpot, Marketo, Salesforce, or your current stack, and collaborate in Slack or Teams with sales and product marketing.
Follow your brand rules, legal review, and campaign QA so output matches the team’s bar.
Deliver in a weekly or sprint cadence with briefs, launch checklists, and pipeline reporting kept visible.
Demand generation should increase qualified pipeline without creating more noise for sales.
Campaigns are judged on opportunities and meetings, not raw lead volume.
Scoring, routing, and follow-up rules reduce leads that stall or get rejected.
Briefs, offers, and reporting templates make the next launch faster.
Marketing and sales can review the same source and stage numbers.
Many teams start with one demand generation expert and expand after the first campaign cycle proves fit. Joining mid quarter to launch programs and clean handoff is a common engagement.
Brands and organizations that trust our delivery
How we staff demand generation roles
Choose a model based on whether you need ongoing pipeline ownership, a launch sprint, or a small GTM pod.
Best for ongoing pipeline programs and continuous campaign improvement.
Hire for a launch window, quarter push, or a specific channel that needs an owner now.
Faster GTM with fewer gaps: demand generation plus product marketing or research support for launch-heavy work.
Yes. Joining an existing HubSpot, Marketo, Salesforce, or similar stack and shipping inside your process is a common engagement.
Yes. Routing, scoring, ABM plays, and meeting quality are part of the work—not only campaign creative.
Yes. Many teams start with one demand generation expert and expand after the first campaign cycle proves fit.
Often yes. Demand generation turns a narrative into pipeline. Product marketing owns positioning, launch story, and sales enablement.
No. We staff someone to run programs and handoff. Volume depends on your offer and sales capacity. We will not invent a target.
Yes. Demand-gen without CRM ownership is just more campaigns. Joining your existing HubSpot, Salesforce, or similar setup is expected.